Game Ads in Archie Digests, Circa 1990
Some years back, I got on a big nostalgia trip for certain Archie Comics Digests that I used to own in my middle school days. I no longer had them in my possession, but found most of them on eBay as part of two large lots of Betty and Veronica Double Digests and Jughead Double Digests. I bought both lots, which left me with far more Archies than I ever thought I’d own. Since then, I’ve reread the old favorites, and read some of the new (to me) issues for the first time. Recently, I’ve gone back to them, which is when I noticed the video game ads.
Back then, as now, such ads weren’t uncommon in comic books. They could readily be found alongside ads for breakfast cereals like Cap’n Crunch and Fruity Pebbles, sales clubs where kids could earn fabulous prizes, and of course, comics subscriptions. Here are some of the ads that have jogged my memory:
The Little Mermaid handheld electronic game, from the back cover of Betty and Veronica Double Digest No. 31, May 1992 – I can’t recall if I was still reading Archies in 1992, but I was reading comics in general at the time, and recall seeing this ad somewhere. Tiger’s handheld games were ubiquitous back then; for those who don’t remember them, they were little LCD games along the lines of Nintendo’s Game & Watch handhelds. Kind of fun for awhile, but nothing to write home about. I had a Pinball one, while my sister’s had a crude approximation of Sonic the Hedgehog. As you can see from the ad, the basic design of the handhelds had changed since then. The gameplay was probably still meh, though.
Mappy-Land for the NES, back cover of Jughead’s Double Digest No. 1, October 1989 – Here we have the oldest ad in this set. I saw this ad for Mappy-Land in several comic digests back then, but usually on the interior, where it had a clean white background (just the paper color, really). Seeing it here in yellow strikes me as a bit unusual. Anyway, I’ve never played this, but always thought it was a well-designed ad, what with the mouse trap and Apple-esque type and layout. Looking back on it now, the list of other Taxan-published games piques my interest more than Mappy-Land itself; Star Soldier is fairly well-known in retro gaming circles, and Fist of the North Star is, of course, based on the manga and anime of the same name. The original arcade version of Mappy is currently available on Virtual Console, but it remains to be seen if Mappy-Land will show up there as well.
Mickey Mousecapade for the NES, interior page from Betty and Veronica Double Digest No. 18, April 1990 – Here is another ad that popped up a lot; note that it also has a yellow background, but for once, this was purely intentional. Mickey Mousecapade was the first of several beloved Disney games published by Capcom, but it also seems to be among the least remembered. Go on any Internet messageboard to discuss Capcom’s Disney games, and I’ll bet you that nine times out of ten, DuckTales will be the first one mentioned. I played DuckTales back in the day like everyone else, and what I most remember about it was that the control scheme for Scrooge’s pogo cane maneuver was annoying. I’ve never played Mickey Mousecapade, but for some reason, I’ve always imagined that the controls were better.
Various games by HAL, interior page from Betty and Veronica Double Digest No. 31, May 1992 – Finally, no more yellow backgrounds, not to mention the first appearance of 16-bit games! Here we have five titles published by HAL America, which could be ordered directly by calling a toll-free number: Quantum Fighter, DayDreamin’ Davey, and Vegas Dream for NES, and Hole in One Golf and HyperZone for the SNES. Do you remember any of these, because I sure don’t. The funniest thing about this is that also in 1992, a certain HAL-developed game would become more famous than all five of these combined: Kirby’s Dream Land. Since then, HAL became a beloved second-party developer for Nintendo, best known for its Kirby and Super Smash Bros. franchises; knowing this, it’s kind of funny to see this old ad now.
The Ultimate Game Club, interior page from Betty and Veronica Double Digest No. 22, December 1990 – This is, to me, the most interesting ad of the bunch. According to the ad’s text, the Ultimate Game Club carried just about every console and handheld game ever made (at the time), sold Japanese consoles and games, matched advertised prices, bought and sold used games, and shipped all orders via overnight FedEx, all for an annual membership fee. I imagine that for serious gamers in 1990 (at least, those with the money to spend), services like these were a godsend. Nowadays, with the likes of Amazon, eBay, Play-Asia, and others, us gamers are spoiled rotten by the breadth of selection and special offers available to us. Anyway, I also remember this ad very well, and recall being intrigued by the high price for Romance of the Three Kingdoms. At the time, I didn’t think games could be that expensive.
I did a little research in an effort to learn more about the Ultimate Game Club, and found this interesting tidbit on the Lost Levels forums. Apparently, the UGC had a publishing arm called Innovation Tech, but a quick Google search for that name revealed that they had only ever planned to publish two games, The Dinosaur Dooley and Buzz & Waldog, and both of them were cancelled. In my original search for UGC-related info, I also happened upon an auction for a Vidpro display card, which includes the following in its description: These Vidpro cards were only sold to a licensed Nintendo retailer of which we were one of them called “The Ultimate Game Club” but that’s another story. Lo and behold, the Ultimate Game Club lives, sort of. The seller is even located in the same town as the old UGC!
Anyway, that wraps up my little tour of old video game ads. There might’ve been one or two that I overlooked or accidentally thumbed past, but these are the major ones, if not the most memorable. If I get on another comics nostalgia trip, perhaps I’ll do this again some time. I know of at least one ad from various early-90s Disney Comics titles that I’d like to highlight…